AIR MAX DAY - WHEN SNEAKERS MET INNOVATION

OD Celebrates Air Max Day. Happening each year on March 26th, it isn't just another date on the calendar – it's a global gathering that unites sneaker enthusiasts. It's a time to reflect on the impact of Nike's Air Max line, which has been redefining footwear since its inception in 1987.

Back then, Tinker Hatfield's design of the Air Max 1 wasn't just about comfort; it was a game-changer in both style and technology. The visible Air cushioning unit turned heads and set the stage for an iconic series of sneakers that have become more than just shoes – they're cultural artifacts.

Today, Air Max sneakers are seen on streets worldwide, from bustling metropolises to suburban neighborhoods. They're not just fashion statements; they're expressions of individuality and taste. Whether you're rocking a classic pair or a limited-edition release, Air Max shoes are a symbol of belonging to a global community that celebrates diversity and creativity.

On Air Max Day, we brought together our staff and selected our favourite colourway of each Air Max silhouette that we have available at OD since the inception in 1987.

The Nike Air Max 1

The Air Max 1 was the first of many. Released in 1987, it was the first shoe to feature visible Air cushioning, designed by Tinker Hatfield. It pushed boundaries and combined style with performance. Notable partnerships include collaborations with Atmos, Patta, and Parra, each injecting their unique style into the iconic silhouette. With its blend of heritage and innovation, the Air Max 1 remains a cornerstone of sneaker culture, beloved by collectors and fashion enthusiasts worldwide.

The staff at OD chose the NIKE AIR MAX 1 ATMOS ELEPHANT as their favourite colourway of the Nike Air Max 1.

The Nike Air Max 90

The Air Max 90, a pioneer since its debut in 1990, embodies timeless style and unrivaled comfort. Its iconic design, featuring visible Air cushioning and bold color blocking, has been the canvas for collaborations with top-tier brands and designers. Noteworthy partnerships include collaborations with Off-White, Dave's Quality Meats, and Dizzee Rascal, each infusing their distinct flair into the classic silhouette. With its blend of heritage and innovation, the Air Max 90 continues to captivate sneakerheads and fashion enthusiasts worldwide, solidifying its status as a cultural icon.

 The staff at OD chose the NIKE AIR MAX 90 ATMOS DUCK CAMO as their favourite colourway of the Nike Air Max 90.

The Nike Air Max 95

The Air Max 95, born in 1995, is a trailblazer in sneaker design, boasting a distinct layered upper inspired by human anatomy. Its iconic design, featuring visible Air units in the heel and forefoot, has served as a canvas for collaborations with some of the biggest names in fashion and streetwear. Notable collaborations include partnerships with Stussy, atmos, and Comme des Garçons, each injecting their unique aesthetic into the timeless silhouette.

The staff at OD chose the NIKE AIR MAX 95 ATMOS ANIMAL PACK as their favourite colourway of the Nike Air Max 95.

The Nike Air Max 97

The Nike Air Max 97, introduced in 1997, is an icon of futuristic design and streamlined style. Its sleek silhouette, inspired by Japanese bullet trains, features a full-length visible Air unit for unparalleled cushioning and comfort. Over the years, the Air Max 97 has been the canvas for numerous collaborations with renowned designers and brands, adding unique twists to its timeless design. Notable collaborations include partnerships with Off-White, UNDEFEATED, and Sean Wotherspoon, each infusing their distinct flair into the classic silhouette, elevating it to new heights of streetwear prestige. With its combination of innovative technology and cutting-edge collaborations, the Air Max 97 continues to push boundaries and captivate sneakerheads around the globe. 

The staff at OD chose the NIKE AIR MAX 1/97 SEAN WOTHERSPOON as their favourite colourway of the Nike Air Max 97. 

The Nike Air Max 270

The Air Max 270 combines innovative technology with futuristic style. Featuring the tallest Air unit ever, this silhouette offers unmatched cushioning and comfort. Collaborations with high-profile brands and designers have further elevated its status. The most notable collaboration is with Travis Scott, who infused his unique creativity into the silhouette. 

The staff at OD chose the NIKE AIR MAX 270 TRAVIS SCOTT CACTUS TRAILS as their favourite colourway of the Nike Air Max 270. 

What's Next for Nike Air Max?

Looking ahead, Nike's commitment to pushing boundaries ensures that the Air Max legacy will endure. With each new iteration, the brand incorporates sustainable practices and cutting-edge technology, ensuring that future generations can enjoy the comfort, style, and performance that Air Max sneakers offer. The Nike Air Max DN is Nike's latest iteration into the family. A sneaker that utilizes the new 'dynamic Air' technology. 

So, whether you're a die-hard collector or just appreciate a fresh pair of kicks, Air Max Day is a moment to celebrate. Lace up your favorite pair, hit the streets, and join the worldwide community in honoring the legacy of Air Max.

Browse our selection of Nike Air Max sneakers here.
https://odto.com/collections/nike-air-max

Happy Air Max Day! 🎉